Kanye West's fashion partner teams up with Ikea

Today's top stories including Ikea signs up Kanye West's fashion partner, plus Moneysupermarket's Dave, Colin and Gary perform "epic dance-off".

Kanye West's fashion partner teams up with Ikea

Most read: Kanye West's fashion partner teams up with Ikea

Ikea has unveiled a tie up with menswear designer Katie Eary, the long-time fashion partner of rapper Kanye West.

The Swedish retailer’s new Giltig homeware range features Eary’s renowned psychedelic digital prints that consist of fiery eyeballs and blue cats.

The collaboration appears to explain a tweet sent by Kanye West in March about Ikea, which left observers baffled by the significance.


Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

Advertising: Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

Moneysupermarket.com is bringing together its 'You're So Moneysupermarket' campaign stars for an "epic dance-off".

The latest ad in the price comparison web site’s campaign, created by Mother London, will see Dave (the hotpants-wearing businessman of "epic strut") face off against Colin the builder (from "epic builder") and Gary the bodyguard (from "epic wolf").

The 120-second dance-off will air during Britain’s Got Talent, which returns for a new series on ITV tomorrow night (9 April).

Also in the news


Facebook apes Snapchat by adding scannable codes to Messenger

Social: Facebook apes Snapchat by adding scannable codes to Messenger

Facebook, not a stranger to borrowing features from rival social networks, has added new features to its Messenger chat service, including the ability to scan people's "codes" to start a conversation.

It's also expanding Messenger beyond being a friends-only service, making it easier for brands to talk to customers directly.

Currently, the majority of Facebook Messenger's 900m users are already friends with each other, and brand activity is rare.

With the scannable codes, any Messenger user can scan a friend or business' Messenger code to add them to their chat list.

More social news


Putting 'exercise symbols' on food packs will only confuse consumers

Marketing: Putting 'exercise symbols' on food packs will only confuse consumers

Should food packs have labels showing how much exercise is needed to burn off the calories they contain? No, says Louise de Ste Croix, client development director at BrandOpus, the idea is misguided for all sorts of reasons.

She continues, "Yesterday the Royal Society for Public Health published its recommendation for introducing a symbols-based ‘activity equivalent’ labelling system on food products in the UK.

"The catalyst for this being that new research from Imperial College shows that nearly four in ten people in Britain will be obese by 2025, 'driven by a lack of exercise and over-consumption of processed foods'."

Continue reading, Putting 'exercise symbols' on food packs will only confuse consumers.

More marketing news


Behind Virgin Media's first virtual reality campaign

Watch: Behind Virgin Media's first virtual reality campaign

Virgin Media, in partnership with Manning Gottlieb OMD, has unveiled its first virtual reality campaign.

The work launched with a two-and-a-half minute film that invites viewers to take a look around a party which is enhanced by the presence of Virgin Media's broadband.

It is an extension of the brand's "house party" TV ad, created by Bartle Bogle Hegarty, and 360 digital campaign.

Virgin Media is the first major advertiser in the UK to tell a brand story based on its TV ads using live action film and a moving VR camera, according to Manning Gottlieb OMD, the brand's media agency.

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