J Walter Thompson has launched the Intelligence Group, a research and analytics division.
The J Walter Thompson Intelligence Group will be led by Guy Murphy, the agency’s worldwide planning director. It will operate out of North America, Europe, Latin America and the Middle East.
The group brings together three existing specialities within JWT — Sonar, Analytics and The Innovation Group.
Sonar is its in-house research unit that uses quantitative and qualitative methods to discern cultural trends, and Analytics experiments with the application of data and technology to come up with new marketing ideas.
The Innovation Group is led by its worldwide director Lucie Greene. It helps clients imagine the future of their industries.
Murphy said: "This is a powerful alliance of skills, harnessing leading edge practices and cross-fertilizing their knowledge.
"It will fuel another leap forward in our understanding of humanity and how to apply that to clients’ business ambitions."
Earlier this year, JWT launched Mirum (Latin for "amazing" or "wonderful"). It brought together the agency’s digital agencies across 17 countries under a single brand.
The group is led by Dan Khabie, Mirum’s global and North American chief executive.
This article first appeared on campaignlive.co.uk.