Rather than an artist and paintbrush however, the painting was created using neural network software and 3D printing techniques. The use of artificial intelligence to create a convincing piece of artwork has prompted something of a debate on human versus machine creativity.
AMV BBDO picked up a silver lion for its personalised "Hints" campaign for Currys PC World. TMW Unlimited also nabbed a silver gong for its "Bigger issues" work for Unilever-owned Lynx and UK suicide charity CALM (Campaign Against Living Miserably).
McCann New York scored a gold lion for its virtual reality work with defence firm Lockheed Martin, ‘The field trip to Mars’. The campaign saw the agency rigging a school bus with VR cameras to give children the taste of a trip to the red planet.