Justin Bieber unveils Hong Kong pop-up for Drew House fashion label

Drew House: Bieber's fashion label
Drew House: Bieber's fashion label

Pop star's clothing range launched in January.

Justin Bieber is taking his Drew House fashion label to Hong Kong with a pop-up shop this weekend.

Coinciding with Hong Kong Art Week, the store will offer Bieber fans a range of upcoming and exclusive products and merchandise.

The store, in Hong Kong's SoHo district, will open its doors during 30-31 March.

It is designed to resemble a video-rental store and offers 18 unisex items, including bucket hats and basketball shorts.

Bieber launched his clothing range in January, offering fashion fans unisex, khaki and corduroy streetwear featuring a giant smiley face.

Drew House has already attracted an array of celebrity clients, including his wife Hailey Baldwin, Jaden Smith and Travis Scott.

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25 sure looks good on u lover.. ??

A post shared by Hailey Rhode Bieber (@haileybieber) on

In a statement, Drew House said: "As a small, new brand from Los Angeles, we just wanted to be accessible to the other side of the world.

"We wanted to serve a place that perhaps wouldn’t normally have first access to something like this. Hong Kong is one of the biggest and most forward-thinking markets for fashion in the world. Once we found this store location, it was a done deal. It felt like a home away from home. And we’re all about that."

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