"I follow you on Instagram, and I’ve seen that cash in your hot tub. Where’s the million dollars?" Julia Louis-Dreyfus demands menacingly.
Louis-Dreyfus, with comedian Kumail Nanjiani as an accomplice, ties up and holds rapper Snoop Dogg hostage to rob him of his cash in Old Navy’s new Thanksgiving campaign promoting the retail chain’s Overnight Millionaire sweepstakes and Black Friday sales.
Louis-Dreyfus and Nanjiani team up as a pair of not-so-effective thieves in a 2-minute plus online video and 30-second spot that has Louis-Dreyfus screaming into the rappers face in a weak attempt to intimidate him, while Nanjiani stands idly by, distracted by fresh profiteroles. The comedy unfolds as Snoop Dogg taunts the "Veep" actress — telling her he money is deep at sea — when Nanjiani nonchalantly points out that she can get a chance to win the money if she lines up to at Old Navy on Thanksgiving day. The drama ends with smiles all around and a quick selfie, as they rush out to get a place on line.
The campaign, created by Old Navy agency Chandelier, promotes the retailer’s Thanksgiving contest. Old Navy is giving away $1 million to one of the first 50 people in line at their local Old Navy store when it opens up on Thanksgiving day at 4 p.m. local time, said the company.
While Louis-Dreyfus made her debut as Old Navy spokesperson in a Christmas spot last year, where she played the unappreciated aunt, this effort marks the first Thanksgiving promo she’s done. Louis-Dreyfus worked on a handful of ads for Old Navy since starting her role as spokeswoman. The actress succeeded Amy Poehler as Old Navy’s spokesperson late last year and is said to be "winding down" her starring role for the retailer, said an agency spokesperson, who would not elaborate further.
Client: Old Navy
Agency: Chandelier Creative
Creative Directors: Richard Christiansen, Lena Kuffner
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Production Coordinator: Camilla Rothenberg
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Phedon Papamicheal
Editorial: Final Cut
Editor: Patrick Coleman & Crispin Struthers
Head of Production: Suzy Ramirez
Producer: Mackenzie Alexander
Telecine: Color Collective
Colorists: Alex Bickel, Mike Howell
Executive Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
Visual Effects Studio: Significant Others
Finishing Producer: Alek Rost