Jude Law and Lexus partner for TV spot to promote 'luxury' SUV

Jude Law: partners Lexus for TV spot that promotes 'luxury' SUV
Jude Law: partners Lexus for TV spot that promotes 'luxury' SUV

Car brand Lexus has signed Jude Law for a TV ad to mark the launch of its 'The Life RX' campaign.

The campaign promotes the brand's new Lexus RX, which goes on sale next year. It premieres today on YouTube before rolling out across TV, social and digital and out of home across Europe.

Shot on the French Riviera, the spot aims to display the luxury, experience and craftsmanship of the new model and show how those who drive it can experience the fast-paced lifestyle of "sophistication" and "edge".

Filmed from a first person perspective it depicts a valet being given Jude Law’s RX keys and momentarily enjoying his lifestyle, including greeting film stars and models.

Jude Law will continue to work with Lexus throughout the integrated campaign.  

Alain Uyttenhoven, head of Lexus Europe, said: "We are extremely excited to be partnering with a fantastic actor and true gentleman.

"RX brings a different, rewarding product experience based on a bold design, innovative technologies and above all, a premium luxury feel... providing unparalleled progressive luxury experience is at the heart of our brand DNA and we wanted to bring this message to life."

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