The Jordan Brand pop-up ran from 17-19 February, and featured a custom T-Shirt bar, live music performances and exclusive look at the Jordan 'Gotta Shine' collection.
Guests were invited inside to experience a sneaker museum, which showcased some of Jordan Brand's classic styles dipped in gold. Visitors could also attend the pop-up to learn about the history of the brand, as well as getting insight into styles worn by Michael Jordan himself.
The pop-up also offered guests the chance to design their own sneakers, using plain printed outlines of trainers and an array of different colours to create unique, personal styles. A retail space showcasing sneakers and apparel available to purchase was also in place.
Soft drink brand Mountain Dew also celebrated the NBA All-Star weekend with a range of fan experiences, including a 3x3 basketball game for elite amateur players. Bud Light also activated at the event, staging live music performances and panel discussions.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.
.jpg)
