According to Mattessons, the packaging redesign maintains the look and feel of its premium range, while bringing a degree of individuality to each of the variant products.
The new packaging will first be available in Asda from April 17 and then rolled out nationwide from May and June. The marketing will be supported by a Quiet Storm ad campaign, PR by Beattie Communications and promotional marketing by Billington Cartmell.
Sarah Power, senior brand manager at Mattessons, said: "The redesign is part of a wider brand relaunch, which seeks to have Mattessons back on the shelves in all major retail outlets and supermarkets.
"We believe that the new packaging will assist the brand in this challenge."
JKR, which was founded in 1990, lists Heinz, Mars, McVitie's, Stella Artois and Sharwood's among its clients.
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