Tie 2019 up in a nice, neat little bow and slide it to the back of the closet -- it’s over. A new decade is upon us.
Another year brings different challenges. So how do brands, agencies and media owners prepare?
Join Campaign US’ Wednesday January 15 Breakfast Briefing to unpack the year ahead in partnership with VMLY&R. Get your tickets today.
Change & Grow 2020 will cover topics touching marketers, creative agencies and media shops, including: How the changing political, economic and environmental landscapes shape the context for advertising and media; Leading marketers on their priorities and tips; Seeking inspiration in a disrupted marketplace.
The morning event will feature a fireside chat with VMLY&R’s Global Chief Executive Jon Cook on how to create connected brands with creativity, technology and data at the core.
We’ll be asking agency chiefs how they’re reshaping their businesses in response and how their creative work is stepping up to the plethora of new opportunities. And we’ll be quizzing media agencies on topics such as the ever-expanding possibilities of personalization at scale, the media-channel landscape and where they’re finding new potential for growth.
Featured speakers include: Sophie Kelly, SVP North America Whiskey, Diageo; Melissa Hobley, CMO at OKCupid; Rob Schwartz, CEO, TBWA\Chiat\Day New York; Mona Gonzalez, Managing Director, Pereira O'Dell NY; Adam Gerhart CEO, Mindshare USA and; Amy Armstrong, US CEO, Initiative.
Conversation will be led by the Campaign editorial team, helmed by Claire Beale, Global Editor-in-Chief.