Johnsonville's experts staff a sausage helpline

Droga5 connects callers with employees that give cooking advice

For three days this week, Johnsonville employees will be answering all your burning questions about sausages. An integrated campaign from Droga5 features "The Sausage Support Center," a helpline that connects callers directly to the sausage experts at Johnsonville’s headquarters in Sheboygan Falls, Wis., to discuss cooking with the meat, or anything at all. As part of the effort, a Pick and Save in Appleton, Wisc., is providing a rotary-dial phone in its meat aisle to give shoppers meal suggestions while shopping for dinner. A video series profiles the employees manning the call line, 844-9-SAUSAGE, and gives behind-the-scenes looks at the making of sausage-themed jingles they created.


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