Johnsonville's experts staff a sausage helpline

Droga5 connects callers with employees that give cooking advice

For three days this week, Johnsonville employees will be answering all your burning questions about sausages. An integrated campaign from Droga5 features "The Sausage Support Center," a helpline that connects callers directly to the sausage experts at Johnsonville’s headquarters in Sheboygan Falls, Wis., to discuss cooking with the meat, or anything at all. As part of the effort, a Pick and Save in Appleton, Wisc., is providing a rotary-dial phone in its meat aisle to give shoppers meal suggestions while shopping for dinner. A video series profiles the employees manning the call line, 844-9-SAUSAGE, and gives behind-the-scenes looks at the making of sausage-themed jingles they created.

Credits

Agency
Creative Chairman
Chief Creative Officer
Group Creative Director
Associate Creative Director
Associate Creative Director
Jr. Copywriter
Jr. Art Director
Chief Creation Officer
Executive Broadcast Producer
Associate Broadcast Producer
Head of Interactive Production
Executive Interactive Producer
Associate Interactive Producer
Social Producer
Technical Lead
Head of Art Production
Head of Print Services
Senior Print Producer