Johnnie-O helps men bare just the right amount of chest hair

Video featuring Vine star Arielle Vandenberg asks: What's "the right amount of wolf"?

It’s a dilemma faced every day by men getting dressed to impress: Leave one button open? Two? Just how much chest hair should you show?

Santa Monica-based clothing company johnnie-O gives some guidance in this online video from Ignited starring Vine star Arielle Vandenberg. What’s "The Right Amount of Wolf?" asks the spot in song, as Vandenberg checks out various men in a bar.  The guy of course who catches her eye is wearing johnnie-O’s button-down shirt with a "tweener button," which keeps the opening between the second and third buttons closed.