John Wren: People are still the backbone of our industry

They may be in the business of creativity but how do the network chiefs foster and maintain a creative culture throughout their empires? The chairman and chief executive of Omnicom explains his approach in this essay – the first in an exclusive series by global agency chiefs ahead of Cannes Lions.

by John Wren
John Wren, Omnicom
John Wren in the style of Roy Lichtenstein

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