John Lewis Insurance 'Tiny Dancer' by Adam & Eve/DDB

UK ad channels Elton John to illustrate everyday risks

LONDON — John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's "Tiny Dancer." In the ad, which was created by Adam & Eve/DDB, the girl dances around the ground floor of her home, pulling curtains shut and twirling around plant pots as she sings along. The 90-second version was first released on YouTube and launched on UK TV on August 22. It will be supported by print, digital and direct response activity. The work was written by Jo Cresswell, art directed by Sian Coole and directed by Dougal Wilson through Blink.

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