Ad from iris Atlanta reveal football player's new logo
A new Reebok campaign dubbed "Hunt Greatness" stars J.J. Watt, the defensive end for the Houston Texans. "The Prologue" opens to a piercing alarm clock and follows the football player as he trains in a dimly lit gym. The drama builds with the crack of his knuckles and flickering lights as the camera focuses on his sweaty, determined stare. "I don’t chase dreams," he says, in the voiceover. "I hunt them." The spot ends with Watt’s new logo; two back-to-back red Js, that when inverted, turn into his jersey number 99. The nearly 90-second ad is the first of three spots created by iris Atlanta. The series is an extension of the brand’s "Be More Human" campaign, designed to encourage people to better themselves through fitness.