Jim Parsons helps Serena Williams 'upgrade' her game for Intel

The highest paid female athlete in the world joins tech brand's growing roster of sports-star endorsers.

First, there was Michael Phelps. Then Tom Brady and LeBron James. Now, Serena Williams is the latest superstar athlete to help Intel promote the power of its processor. A new campaign from mcgarrybowen suggests it's time to "Upgrade Your Game" with a 30-second spot showing the tennis pro struggling to compete with outdated equipment. "Trying to perform on an old computer is like Serena trying to play with an old racket," explains veteran pitchman Jim Parsons, replacing her tattered wooden racket with a sleek new Wilson. The spot will air on television nationwide starting April 30, along with corresponding social and digital buys.

Credits

Client
Agency
Marianne Besch
Lorrin O’Neill
Mikal Cook
MacKenzie Dunsmoor
Dante Piacenza Managing Director
Stacy Kay
Eileen Sostre
Maria Gagliardi
The Jarrett Mason
Peter Geary
Cliff Stevens
Alex McNamara
Sarah Wheeler Asst.
Brother
Director
Executive Producer
Producer
Cosmo Street Edit
Yvette Sears
Editor
Music
Future perfect
Lime Studios
Susie Boyajan
Matt Miller
VFX