JetBlue's new ad campaign takes flight

Video features return of airline's pigeon mascot

A new video for Jet Blue by Boston-based agency Mullen Lowe in its "Air on the Side of Humanity" series sees the return of the airline's pigeon mascot.

We've all had dreams of flight, either figuratively or literally. This video shows the pigeon character dreaming of flying, but in a leisurely and hospitable manner.

This continues Jet Blue's push towards touting amenities such as more legroom and WiFi on flights.

Credits

Agency
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Associate Creative Director/Copy
Associate Creative Director/Art
Executive Director of Integrated Production
Head of Broadcast
Producer
Group Account Director
Account Director
Account Supervisor
Production Company
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Executive Producer
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Editorial
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Senior Producer
VFX
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Lead VFX Artist
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Executive Producer
Audio Post
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Executive Producer