Video features return of airline's pigeon mascot
A new video for Jet Blue by Boston-based agency Mullen Lowe in its "Air on the Side of Humanity" series sees the return of the airline's pigeon mascot.
We've all had dreams of flight, either figuratively or literally. This video shows the pigeon character dreaming of flying, but in a leisurely and hospitable manner.
This continues Jet Blue's push towards touting amenities such as more legroom and WiFi on flights.