JetBlue, VH1 make NYC buskers cry tears of joy

Digital film from Rokkan ends with a surprise for city's toughest musicians

It takes a thick skin to play music on the streets of New York City every day. In this 3-minute film from digital agency Rokkan, JetBlue and VH1’s Save the Music surprise three buskers with a year of free travel as a way to thank them and help boost their careers. The children of PS 048 in the Bronx are on hand to give the actual tickets, and elicit some joyful tears. The video will live on JetBlue’s YouTube channel for the next several weeks.  

Credits

VP, Marketing
Director, Brand & Advertising
Director, Corporate Social Responsibility
Manager, Regional Marketing & Consumer Promotions
Manager, Corporate Social Responsibility
Manager, Corporate Communications
Manager, Corporate Communications
Manager, Corporate Communications
Manager, Advertising
Analyst, Consumer Promotions
Analyst, Brand
Press and Talent Relations Manager
Director of Corporate Sponsorships and Special Events
Creative – Rokkan/Hone Production
Chief Creative Officer (Rokkan)
Chief Delivery Officer (Rokkan)
Creative Director (Rokkan)
Creative Director (Rokkan)
Associate Copywriter (Rokkan)
Associate Art Director (Rokkan)
Account Supervisor (Rokkan)
Producer (Rokkan)
Executive Producer (Hone Production)
Senior Producer (Hone Production)

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free