JetBlue Card helps frigid Bostonians beg SoCal strangers to switch places

New England is in for another cold snap, so JetBlue gave chilly Bostonians a chance to get out of town. The catch: they had to beg, cojole and wheedle complete strangers in San Diego to swap places with them—a tough sell in the dead of winter. The campaign from MullenLowe also includes an Ibstagram contest, allowing anyone to pitch a trip to any destination JetBlue flies to.

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Barclaycard
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