JetBlue Card helps frigid Bostonians beg SoCal strangers to switch places

New England is in for another cold snap, so JetBlue gave chilly Bostonians a chance to get out of town. The catch: they had to beg, cojole and wheedle complete strangers in San Diego to swap places with them—a tough sell in the dead of winter. The campaign from MullenLowe also includes an Ibstagram contest, allowing anyone to pitch a trip to any destination JetBlue flies to.

Credits

EVP, Commercial and Planning
VP, Marketing
Director, Loyalty Marketing
Manager, Co-Brand Cards and Loyalty Partnerships
Senior Analyst, Marketing Partnerships
Barclaycard
Senior Director, Airline Partnerships
VP, Partnership Marketing and Media
VP, Marketing Planning and Above the Line
AVP, Marketing Planning and Above the Line
AVP, Social Media
Agency
CREATIVE
Chief Creative Officer
Executive Creative Director
Executive Creative Director
SVP, Creative Director
SVP, Creative Director
Associate Creative Director/Copywriter
Associate Creative Director/Art Director
Senior Copywriter
ACCOUNT MANAGEMENT
SVP, Group Account Director
Account Supervisor
Assistant Account Executive
STRATEGY
VP, Group Strategy Director
Strategy Director
PRODUCTION
SVP, Executive Director of Integrated Production
SVP, Head of Integrated Production
Senior Integrated Producer
Senior Digital Producer
Associate Digital Producer
SVP, Director of Business Affairs
Senior Business Affairs Manager
Associate Business Affairs Manager
Integrated Production Manager
Animator
Content Producer
Senior Photographer
Digital Imaging Supervisor
Associate Director, Print Production and Experiential
Senior Project Manager
MEDIA
SVP, Group Media Director
Associate Media Director
Senior Media Planner
Assistant Media Planner
PR/SOCIAL
SVP, Account Director
Account Supervisor
Senior Account Executive
Senior Account Executive
Assistant Account Executive
STUDIO
VP, Studio Director
VP, Associate Studio Director
Group Leader – Layout
Layout Artist
Layout Artist
Junior Layout Artist
PRODUCTION PARTNERS
Production Company
Director
Experiential creative director
Executive Producers
Head of Production
Producer
Director of Photography
Editorial
Executive Producer
Head of Post Production
Post Producer
Music
Audio Mix
Engineer
Color
MPC
Colorist
Animation

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free