How Japan's flying shrimp won a Lion

The creators of the funky viral sensation for a Japanese mobile giant talk about the sleep deprivation that inspired it

by David Blecken
Hisaya Kato, AOI Pro (left) and Tetsushi Kawachi, Tokyu Agency, at the AOI Pro offices in Tokyo.
Hisaya Kato, AOI Pro (left) and Tetsushi Kawachi, Tokyu Agency, at the AOI Pro offices in Tokyo.

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