Janelle Monae dances through 50 years of history for Pepsi's Super Bowl ad

The "Joy of Cola" campaign returns to the big game

Pepsi is sponsoring the Super Bowl 50 halftime show, so it’s no surprise that they’ll be running an ad of their own right before it. Janelle Monae dances her way through 50 years of Pepsi and music history.

She starts off with "Do You Love Me," the 1962 song by The Contours, twisting away in a snappy suit with other dancers in a throwback diner. Then she hops into the 1980s, complete with teased hair appropriate for Madonna’s "Express Yourself" from 1989 before ending in a modern club, dancing to her own rendition of the brand’s iconic jingle "Joy of Pepsi." But even her contemporary self likes the old fashioned Pepsi bottle and takes the requisite on-camera swig right at the end.

The spot was created by The Marketing Arm and Davie Brown Entertainment and directed by Samuel Bayer, best known for his prolific catalog of music videos that kicked off with Nirvana’s "Smells Like Teen Spirit" in 1991.

Pepsi last used the song in heavy rotation in a campaign with Britney Spears back in 2001, but revived it last fall with a spot featuring singer and songwriter Tori Kelly, Cleveland Cavaliers basketball player Kyrie Irving and former NASCAR driver Jeff Gordon.


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