Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported by outdoor, digital, mobile and experiential executions. It was created by Martin Cox and John Sutcliffe, and directed by Alex Feil through Wigwam in the UK and La Casa in Chile.