Jaguar Land Rover suspends UK digital ads after 'terror funding' claims

JLR: Mindshare handles its media
JLR: Mindshare handles its media

Jaguar Land Rover has suspended all its digital advertising in the UK following last week's investigation by The Times which named the company among brands which unwittingly funded terror groups.

The company said it was "very concerned" and that the online ads were an "unintended consequence of algorithm technology" used on some sites.

In a statement given to Driving.co.uk, JLR confirmed it had stopped all UK digital advertising until an investigation had been completed.

The company is working with its media agency, Mindshare, to cut the risk of its brands being associated with "inappropriate" content, the company added. 

Ads for the Jaguar F-Pace appeared on YouTube next to a pro-Isis video that had been viewed more than 115,000 times, but has since been removed, The Times reported last week

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free