Jaguar Land Rover set to move more accounts into Spark44

Land Rover: launched a campaign on Instagram last week called '#Hibernot2016'
Land Rover: launched a campaign on Instagram last week called '#Hibernot2016'

Jaguar Land Rover is set to move its UK CRM and retail marketing business to Spark44, the global joint venture agency in which the car manufacturer has a 50 per stake.

Lida, the M&C Saatchi shop, picked up the retail marketing account in 2014 having won the CRM business the previous year.

It is understood that the digital account that M&C Saatchi holds will also be moving to Spark44.

The move mirrors Jaguar Land Rover pulling its creative business, handled by Rainey Kelly Campbell Roalfe/Y&R, in-house in April last year.

The social media account handled by We Are Social was moved to Spark44 too.

Last week Land Rover launched a campaign on Instagram called "#Hibernot2016" encouraging people to make the most of the eight hours of daylight we have during winter.

Jaguar Land Rover declined to comment.

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