Jaguar Land Rover dismisses rumours of Spark44 sale

Jaguar Land Rover: working on creating 'more efficient business model'
Jaguar Land Rover: working on creating 'more efficient business model'

Spokesman said claims are 'unfounded'.

Jaguar Land Rover has dismissed rumours that it is selling its in-house ad agency, Spark44. 

It follows a story in the German press that reported the departure of JLR chief executive Ralf Speth has led to various options around the future of Spark44, including a sale.

However, a spokesman for JLR told Campaign that any claims that suggest the agency is up for sale are "unfounded".

He added that the company is currently working on creating a "more efficient business model" for Spark44 and JLR by "enhancing our data-led and digital capability".

He said: "Jaguar Land Rover will continue to work closely with Spark44. As with all progressive brands, we will explore options and recommendations to ensure we continue to evolve.

"We have significantly invested in digital expertise and a programme of upskilling [at JLR and Spark44] to meet the changing communications environment and challenging automotive markets globally."

Spark44 was founded in 2011. It now has 19 offices around the world and also works with other brands, including Allianz, Harley-Davidson and Tetley.

Ralf Specht, chief executive and co-founder of Spark44, left agency in December 2019. 

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free