Jägermeister will bring its "JägerHaus" music experience to All Points East music festival in Victoria Park, London, for the second year.
The huge structure contains seven spaces, including a basement bar, a backyard and a loft "members' bar", and has visited 14 major music festivals since 2015.
Created by Frukt, the experience focuses on a curated programme of music, bringing in live acts and DJs to perform on an intimate stage inside the JägerHaus. Artists who have previously performed there include Hot Chip and Rag‘n’Bone Man, while this year’s headliners include Gruff Rhys, Gold Panda and The Vaccines.
Jägermeister marketing director Nicole Goodwin said: "Jägermeister, at its core, is all about good times. The 'JägerHaus' is the perfect place for friends to spend some of their best days and nights together, and so we’re excited to return to All Points East this summer, having refreshed the venue with a new Bauhaus vibe.
"Our partnership with Frukt has proved very fruitful both strategically and creatively, and we’re looking forward to seeing old and new faces come through our doors in 2019."
