Jacob's "Jacob's masterbrand" by Publicis London

Jacob’s has released a TV campaign featuring a miniature baker in an attempt to boost its profile in the snack market. Publicis London created the spot, in which two teachers have their lunch interrupted by a tiny baker (played by the comedian Jason Cook) who arrives in a miniature van and replaces their bland food with Jacob’s products. It was written by Gregor Findlay, art directed by Kevin Colquhoun and directed by Jon Watts through Smuggler.