Jacobs Douwe Egberts moves UK media to Carat

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Jacobs Douwe Egberts: appointed Carat in the UK
Jacobs Douwe Egberts: appointed Carat in the UK

Jacobs Douwe Egberts, the coffee company, has moved its UK media planning and buying account into Dentsu Aegis Network shop Carat.

The incumbent on the business is Havas. The agency continues to handle the global account, which it picked up in 2014.

Carat UK will work across the all of the Jacobs Douwe Egberts brands including Douwe Egberts, Kenco and L’Or.

Jacobs Douwe Egberts appointed Elvis to its digital and social account last year.

M&C Saatchi won the advertising account for DE Master Blenders, the parent company of Douwe Egberts prior to its merger with Mondelez’s coffee business in 2015, in 2014 but no longer works with the company.

Carat and Havas declined to comment. Jacobs Douwe Egberts did not respond to Campaign’s request for comment.