The Great Festival series is a public-private initiative supported by HSBC, PwC, BBC Worldwide, Jaguar Land Rover and De Montfort University. The next two events will be held in Hong Kong in November and Shanghai in March.
The three-day festivals showcase creativity and highlight the potential of the creative sectors. They feature spokespeople from some of the world’s most successful creative brands, including perfumer Miller Harris, department store Harrods and Google.
Guests will get the chance to attend seminars, master classes, installations and networking sessions, all based around the theme of creative thinking in business.
Jack Morton curated the festival programme with the help of the British Fashion Council, the London Design Festival, entrepreneurial group Founders Forum, British luxury not-for-profit Walpole, the Science Museum and chef Tom Parker Bowles.
Julian Pullan, president EMEA of Jack Morton Worldwide, said: "Creativity is the key point of difference in business today. Creativity inspires people and businesses to action like nothing else. It’s essential to drive our industries forward and it’s critical that we nurture it.
"So we’re delighted to be working with the campaign to help realise its creative vision and to be supporting this unique collaboration between the public and private sectors."
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