Jack Daniel's owner kicks off global media review

Jack Daniel's: owner kicks off global media review
Jack Daniel's: owner kicks off global media review

Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.

The business is currently handled by UM, which picked up the centralised brief following a pitch process in 2003. The agency will participate in the review process, which is being handled by the intermediary External View Consulting Group.

The review is expected to be completed by the end of the year.

Brown-Forman’s brands include Jack Daniel’s, Southern Comfort and Finlandia.

Last month Brown-Forman kicked off a pitch to find an agency to handle its below-the-line and experiential advertising in the UK.

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