Jack Daniel's announces Jack Rocks festival partnerships

Jack Daniel's has announced it will activate at a series of summer festivals
Jack Daniel's has announced it will activate at a series of summer festivals

Jack Daniel's will activate at a number of weekend festivals across the UK this summer as part of its Jack Rocks experiential campaign.

Jack Daniel’s has teamed up with The Great Escape, The Isle of Wight Festival, Kendal Calling, Boardmasters, Red Rooster Festival and Hackney Wonderland, where it will host music stages and experiential areas.

The summer festival campaign will commence at The Great Escape in Brighton this weekend (14-16 May), where Jack Daniel’s will host up-and-coming artists across both floors of the Patterns venue.

In June The Isle of Wight Festival will feature a Jack Rocks stage in partnership with rock ‘n’ roll club night This Feeling, meanwhile festival-goers will be able to listen to the likes of British Sea Power, Sunshine Underground and Slamboree at Kendal Calling’s Jack Rocks The Woodlands Stage.

The whiskey brand has also partnered with Boardmasters in August, where it will host the festival’s pre-party, The Beach Sessions.

Jack Daniel’s products will be front and centre at Suffolk’s Red Rooster Festival, where the food and beverage offering will have a meat and whiskey theme. 

Jack Rocks will also make an appearance at the festival, where it will take-over the Little Red Rooster stage.

Jack Daniel’s will host its final summer festival activation of the year on October 10 when it teams up with four East London venues – Oval Space, Sebright Arms, London Fields Brewery and Birthdays – for Jack Rocks Hackney Wonderland.

Michael Boaler, senior brand manager at Jack Daniel’s, said: "Our festival season is jam-packed this year, with a great mix of smaller, more boutique festivals, alongside some of the world’s largest and most famous. To have a presence at each of these, whether it’s a specially curated stage, or being the official whiskey partner, is going to be a lot of fun and we’re proud to be involved with each one.

"It’s always been important for Jack to have a hand in supporting great new music, as well as more established artists, and this is exactly what we’re set to do this summer to continue Jack’s long standing association with places where great music moments happen."

More: Jack Daniel's releases music film as part of experiential Jack Rocks campaign

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @brea__carter

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free