ITV on hunt for I'm A Celebrity... sponsor

ITV is on the hunt for a new brand to sponsor I'm A Celebrity... Get Me Out Of Here! in a deal worth more than £2 million each year.

The integrated sponsorship was held by Iceland for nine years. The show returns for its 15th series later this year.

Gary Knight, the commercial content director at ITV, said: "This partnership opportunity delivers some of the highest audiences, as well as outstanding value across multiple platforms."

Last year, I’m A Celebrity… averaged 10.3 million viewers. The 2013 series was the most popular to date, attracting an average audience of 11.1 million.

Nick Canning, the joint managing director at Iceland, said: "The partnership has delivered fantastic results but the time is right for the Iceland brand to begin a new and very exciting chapter."

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