ITV claims highest ever football audience after 24.3m watch England vs Croatia

ITV's World Cup studio
ITV's World Cup studio

ITV has claimed to have reaped the highest ever audience for a football match on a single channel when 24.3 million viewers watched England's loss in the World Cup semi-final on Wednesday night.

The audience hit a one-minute peak of 26.6 million viewers, an 84% share of all people watching television at home.

England’s previous crunch matches, such as the 1990 World Cup semi-final against Germany and the 1986 quarter-final against Argentina, were broadcast on both ITV and the BBC.

Viewing topped the peak audiences achieved by England’s Euro 2004 quarter-final loss to Portugal (24.7 million), by last Saturday’s quarter-final win over Sweden (19.6 million) and by the previous round’s match against Colombia (24.4 million) on 3 July.

Last night’s game also set a record for ITV’s streaming service ITV Hub, which received 4.3 million simulcast requests, up from 3.3 million for the Colombia match.

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