ITV "Britain get talking" by Uncommon Creative Studio

ITV's mental-wellness initiative continues with a series of print ads.

Following the return of ITV’s "Britain get talking" campaign – which urged people to connect with others during the coronavirus pandemic – the ads encourage consumers to call family members, loved ones and frontline workers alike.

Formatted as a mobile phone’s contact list, one ad calls on readers to call supermarket worker "Auntie Lynn", while another looks out for isolated grannies who may have limited contact during the lockdown.

Created with charity partners Mind and YoungMinds, the ads will run across The Observer, The Times and The I alongside social activity. Media is handled by Goodstuff.

ITV first launched its campaign in October last year.