Israel launches campaign to woo nervous Japanese tourists

The Israeli Embassy turns to anime (and a bird mascot named 'Shalom-chan') to reassure female Japanese office workers

by David Blecken
Israeli embassy campaign in Japan.
Israeli embassy campaign in Japan.

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?