iPhone 7 gets wet and wild in new Apple ads

Water resistance and other new features headline campaign by TBWA\Media Arts Lab

Three new spots from TBWA\Media Arts Lab tout the technological features of Apple’s iPhone 7 and Apple Watch Series 2. A midnight walkabout showcases the low-light camera on the tech giant’s flagship phone, set appropriately to the tune "In a Black Out" by Hamilton Leithauser & Rostam. A stormy bike highlights its water resistance as AC/DC’s "Thunderstruck" plays. And a montage spot for the Apple Watch gets Nina Simone’s "Sinnerman. All three spots debuted over the weekend, a week and a half after the much anticipated new handset went on sale.