IPG scoops global Wimbledon prize to promote tennis championships

McCann London will lead the initiative after IPG won the pitch against WPP, IMG and BBH

A team of Interpublic Group agencies, led by McCann London, has won the hotly contested pitch to help the All England Lawn Tennis Club promote its Wimbledon tennis championships across the world.

McCann London, Octagon and UM won the multimillion-pound brief to promote the AELTC’s The Championships, Wimbledon, outside of the UK and help develop its brand after a competitive pitch.

McCann won the pitch against a team put together by WPP, which included Grey; an IMG team that included Droga5; and a joint effort from Bartle Bogle Hegarty and BBH Sport.

"After a thorough process we’ve appointed IPG, led by McCann London, as our agency partner," said Mick Desmond, commercial and media director at the AELTC. "Throughout the process, the IPG team worked with us as partners, demonstrating skill, commitment and insight in solving our challenges.

"Our objective is to enhance the strength of the Wimbledon brand worldwide, and we are confident that IPG are the right partner for that task."

It is a new brief and there was no incumbent on the account.

McCann Worldgroup UK CEO Mark Lund added, "We recognized early that marketing opportunities of this nature don’t come along too often — it’s easy to apply superlatives with a organization as iconic as Wimbledon.  

"Our work now is to help build the future and protect the legacy while helping to develop a globally significant superbrand in a sympathetic and commercially astute way."


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