Intu to create 'Digital Playground' at shopping centres event

Visitors will be able to meet Marvin the robot
Visitors will be able to meet Marvin the robot

Retailers will be able to test-out the latest virtual reality technology and meet Marvin, the intelligent robot from Emotion Robotics, at Intu's interactive Digital Playground.

The shopping centre owner has partnered with agency Engage Works to create the hands-on area at this year's British Council of Shopping Centres (BCSC) event, taking place at Manchester Central on 14-15 September.

Retail brands will have the opportunity to explore the most innovative ways to build stronger, more personalised relationships through digital innovation.

Karen Harris, managing director of Intu Digital, said: "Consumers are always challenging the norm and at Intu we’re focused on creating compelling shopping experiences that not only meet but exceed customer expectations in the centre and online.

"Today’s shoppers are on the lookout for better, more personalised, immersive experiences all delivered seamlessly and at their convenience. At BCSC 2016, alongside our portfolio of 18 shopping centres spread across the UK, we’ll be demonstrating how we meet the wants and needs of our customers and how we continue to help our retailers flourish.

"Innovation is at the heart of how we do this, and the Digital Playground in partnership with Engage Works is a great example of digital innovation in action."

Intu will also be talking to visitors about its big three development projects underway in the UK, at Intu Watford, Intu Broadmarsh and Intu Lakeside.

Earlier this year Intu unveiled its multi-sensory Style Garden experience at Intu Lakeside and Intu Chapelfield to showcase the new spring/summer fashions available.

Over the summer holidays it delivered a series of super hero events at its UK malls in partnership with Warner Bros. Consumer Products.

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