Intersport "WorkIns" by We Are Pi

Intersport has launched a social campaign to unite housebound gym-goers during the coronavirus pandemic.

With gym sessions out of the picture, Intersport is conducting indoor training sessions for sports which normally take place outside, such as football and running, with little-to-no-gear needed. Running conditioning, yoga and strength training sessions are hosted by Nike’s "master trainers" Rowen Aida, Seb Kneissl and Lee Grantham, via Instagram. The work was created by Seth Josephs, Nick Fatouris and Fleur Ellis.

Credits

Brand
Senior manager, global brand marketing
General manager of marketing
Agency
Chief executive officer
Executive creative director
Head of strategy
Senior strategist
Business director
Senior account director
Design lead
Design & animation
Designer
Senior production director
Business affairs director

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