International campaign makes Vietnam Airlines look ... really nice

From Vietnam: "Reach Further" by J. Walter Thompson Vietnam

HO CHI MINH CITY, VIETNAM — A new TV/print/OOH campaign for Vietnam Airlines isn't high-concept. It simply focuses on the carrier's new planes, onboard amenities and routes. It also hits expected notes regarding its home country: beautiful scenery, warm people, delicious coffee.

The stated goal of the airline's partnerhip with JWT is to "globalize Vietnam’s national flag-carrier." So increasing consideration among travelers who know nothing of the brand is the order of the day.

The campaign, which launched in June, is airing in 10 countries (UK, France, Germany, Australia, Japan, Korea, Cambodia, Laos, Myanmar and Vietnam) on global channels such as Bloomberg TV, Star World, Forbes, BBC and The Economist. It also includes digital and OOH at airports including Frankfurt, London, Seoul, Sydney, Tokyo and Paris.

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Global AOR/Creative Agency
TVC Production
Executive Producer
Art Director
Line Production (London)
Photographer Assistant