The Most Interesting Man in the World gets a fascinating companion

Havas Worldwide brings some parity to Dos Equis' refreshed campaign

In September, Dos Equis introduced the rebooted version of The Most Interesting Man in the World, a younger, more active version of Jonathan Goldsmith, the septuagenarian who had embodied the character for a decade. The first full-length ad featuring his replacement, 41-year-old Augustin Legrand, debuted today. The 45-second spot from Havas Worldwide pairs the Man with a Woman, often his equal in his eclectic pursuits–though unlike him, she doesn’t speak. Dos Equis also amended one of the campaign’s signature taglines, from "Stay Thirsty, My Friends," to "Stay Thirsty, Mis Amigos."

Credits

Chief Creative Officer of the Americas
Group ECD, Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative
Creative
Global Chief Executive Officer
Global Chief Marketing Officer
President of New York
Group Account Director
Account Director
Account Supervisor
Account Supervisor
Senior Strategist
Director of Social Marketing
Senior Social Strategist
Social Coordinator
Global Chief Content Officer
Head of Content, North America
Head of Content, North America
Executive Producer
Junior Producer
Director of Broadcast Business Affairs
Senior Broadcast Business Manager
Senior Talent Specialist
Production Consultant
APR
Senior Broadcast SME
Production Company
Directors
Executive Producer/Partner
Executive Producer
Head of Production
Producer
Director of Photography
Production Designer
Stylist
South Africa Production Company
Executive Producer
Executive Producer
Head of Production
Line Producer
Editorial Company
Editor
Executive Producer
Executive Producer
Producer
VFX
Chief Creative Officer NY / Shoot Supervisor
VFX Producer
2D Lead
3D Lead
Karnik and Christine Kim
Matte Painting
Telecine
Colorist
Producer
Audio
Sound Engineer
Principal
Principal
Executive Producer
Sound Design
Sound Designer
Executive Producer
Producer