AdvertiserKorean Ministry of Unification
SectorGovernment / Non-profit
ExposureKorea, Democratic People's Republic of and Korea, Republic of
Cheil Worldwide was tasked with finding powerful imagery to show a divided Korea
The Korean Ministry of unification hired Cheil Worldwide to create a symbol of the divisions between North and South. The "Piano of Unification" is a project to create a piano made of barbed wire from the inter-Korean border that will also be exhibited and played in public.
Seoul Museum of Art, the National Chorus of Korea and Samick Cultural Foundation participatet. The creation of piano was undertaken by a world music group ‘Gong Myung’ who are famous for designing and rendering creative instruments. Musicians of Gong Myung brought barbed wire from frontline military camps and transformed it into a new instrument in three months.
According to Koo Chun, art director of the National Chorus of Korea, "As it is a sound made with a symbol of division, the Piano of Unification has a significant meaning in terms of history and music. Like Piano of Unification brings music out from the rough piece of iron, I will play the piano with a hope of realizing our long-cherished dream upon this divided country."
This article first appeared on campaignasia.com.