Intel rebranding by Mcgarrybowen New York

Actor Jim Parsons helps introduce Intel's new RealSense technology

Intel Corp. is known the world over for its microprocessors, but the company wants consumers to know that the brand is evolving and developing new technologies in today's fast-moving marketplace.

Intel's new rebranding campaign features a series of video spots highlighting the company's role as tech innovator. The spots were developed by Mcgarrybowen New York, recently named Intel's new lead creative agency, and feature actor Jim Parsons, best known for his starring role on "The Big Bang Theory."

The campaign focuses on Intel's new 3-D camera technology, called RealSense, which enables new forms of computing that are more immersive, allowing more human-like interactions.

Campaign credits

Client: Intel
Chief marketing officer: Steve Fund
VP/director of creative development and production: Teresa Herd
Agency: Mcgarrybowen New York
Chief creative officer: Gordon Bowen
Managing director: Peter Geary
Executive creative director, art: Marianne Besch
Group creative director, art: Craig Cimmino
Creative director: Michelle Roufa
Art director: Chris Nelson
Copywriter: Katelyn Andree
Senior producer: Celia Everett
Producers: Daniel Maughan, Catherine Donovan
Director of broadcast business affairs: Joanne Garber
Account director: Amy Krieg
Account executive: Remy Raphael
Production company: Park Pictures
Director: Alison Maclean
Executive producers: Jackie Kelman Bisbee, Dinah Rodriguez
Head of production: Anne Bobroff
Producer: Pete Vitale
Editorial: PS260
Editor: Maury Loeb
Senior producer: Laura Lamb Patterson
Executive producer: Zarina Mak

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