Instagram "Yours to make" by Johannes Leonardo and Creative X

Instagram has launched a global campaign by Johannes Leonardo and Facebook's in-house agency Creative X.

Spanning online, OOH and TV, the campaign includes a film created by Crystal Brewis, Malu Lara, Joshua Lampley and Austin Haas, and directed by Rubberband through Smuggler. 

The film, "Yours to make", shows various characters exploring an expansive dark space that seems to represent the Instagram universe. The media agency was Mindshare.

Credits

Client
VP of marketing
Head of creative
Creative director
Designer
CX producer
Creative agency
Chief creative officers
Group creative directors
Copywriter
Art director
Head of production
Executive producer
Design director
Group account directors
Group strategy directors
Project manager
Director of communications
Production company
Director
Media agency

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