Insmed shines light on a rare lung condition with a whimsical animated film

Barbara the Bunny embodies the symptoms of NTM in the spot by Area 23 and Roof Studios.

Biopharma company Insmed offers a heartwarming metaphor for people suffering from Nontuberculous Mycobacterial (NTM), a rare lung condition, through the tale of Barbara the Bunny. The short film, created by Area 23 and Roof Studio, follows Barbara, a plush bunny toy made in a factory whose persistent cough splits her fabric. She seeks help throughout the city before finding a kind toy repair shop owner to patch her up.


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