Insmed shines light on a rare lung condition with a whimsical animated film

Barbara the Bunny embodies the symptoms of NTM in the spot by Area 23 and Roof Studios.

Biopharma company Insmed offers a heartwarming metaphor for people suffering from Nontuberculous Mycobacterial (NTM), a rare lung condition, through the tale of Barbara the Bunny. The short film, created by Area 23 and Roof Studio, follows Barbara, a plush bunny toy made in a factory whose persistent cough splits her fabric. She seeks help throughout the city before finding a kind toy repair shop owner to patch her up.

Credits

Client
Ad Agency
EVP, Chief Creative Officer
SVP, Group Creative Director
VP, Creative Director
VP, Associate Creative Director
Associate Creative Director
Senior Copywriter
VP, Group Executive Producer
VP, Associate Creative Director
VP, Management Director
VP, Account Director
Senior Integrated Producer
Senior Broadcast Business Manager
Production Company
Director
Executive Producer
Head of Production

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