Inside the John Lewis 'Buster the Boxer' VR experience

Visitors to the retailer's Oxford Street location can don an Oculus Rift headset and interact with its 2016 Christmas ad.

by Shona Ghosh and Georgina Brazier

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?