Inside... Immediate Media Co

Formerly BBC Magazines, the publisher actively encourages staff to create innovative solutions for clients, Duncan Tickell says.

What a year it has been. In our first full year, we’ve set up new offices in Hammersmith, made acquisitions, launched innovative digital and print products, won significant new business and invested heavily in content and talent – with more than 220 new staff.

It has been about building a dynamic, entrepreneurial culture, so we took a lot of care and attention to our new office environment. The Richard Woods-designed collaborative space with theatre, breakouts and café entice people to mix, talk and get the creative juices flowing.

We have also taken this approach to building our teams – combining our strong print heritage and brands with an agile digital approach to publishing across multiple platforms.

We have set up a ten-strong team to deliver innovative and creative cross-media solutions. Launching this year is our biggest advertising deal from Silver Spoon. This branded content deal, worth £1.5 million over the next 12 months, will reach more than ten million adults across multiple platforms around the theme of "bake with the best".

We are investing heavily to deliver growth across our portfolio of 34 websites, 50 magazines and 39 tablet editions in London and Bristol. The Radio Times is reaping the benefit of this, seeing year-on-year growth in print circulation and ad revenues, with website unique users up 70 per cent on last year.

Our first year was about creating a dynamic culture and investing in the team and environment required for innovative solutions. 2013 is about delivery – we couldn’t be more excited.

Duncan Tickell is the commercial director at Immediate Media Co


Jaqui O'Donnell Advertising director, Radio Times

Tenure: Since May 2012. What gets you up in the morning? The anticipation that every new day brings with it a new opportunity and knowing that everybody is working to make the Radio Times the best it can be. What are your key responsibilities? Driving ad revenues across the Radio Times. Loves: Running, as I am training for a half-marathon; learning the words to every CBeebies song and creating unrecognisable Play-Doh animals with my two-year-old daughter Daisy.

Nicola Shubrok Group head, brand solutions - food group

Tenure: 18 months now – the time has flown by. What gets you up in the morning? My job – I get to talk about food all day. What are your key responsibilities? To drive creative and bespoke cross-platform solutions that deliver against our clients’ objectives. Loves: Running, a nice glass of red wine and food – whether it’s baking or trying a new restaurant.

Steve Forde Creative director, advertising

Tenure: Six years. What gets you up in the morning? I get to spend all day with people whose company I enjoy, which is very motivating. That, plus the thought of cycling to the office in the rain/sleet/snow… What are your key responsibilities? Managing the commercial creative team. Generating creative solutions. Making tea occasionally. Loves: Snowboarding, mountain biking, wakeboarding – I love the outdoors lifestyle.

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