Insane real-life insurance claims fuel Farmers' latest push

Deer trash your pool? Bear eat your dinner? Insurance company has "been there, covered that."

Did your hungry parrot attack you while you were driving? Did your overly reflective yard art burn down your house? These are just some of the real-life claims Farmers Insurance features in its new Web Site, the Hall of Claims, and in its new commercials.

Starting this week, TV viewers can watch two TV spots that dramatize actual Farmers claims, including a "Stag Pool Party," in which deer trash a pool, and "Smash and Grub," in which a bear trespasses on private property. (To find the most outrageous claims, Farmers ran a contest asking its agents to send in their best stories)

Both the site and the commercials were produced by AOR RPA. The campaign will continue into 2016 with online video promos, radio, social media, direct marketing, and digital placement on Yahoo!, AOL, Facebook and more.