This week, Campaign US launches its Innovation channel, a section of the site dedicated to the latest technological, strategic and creative innovations. To commemorate the launch — and the dawn of a new year — we’ve asked some of the industry’s top thinkers to share their thoughts on the state of innovation in the advertising industry and beyond.
In the second video of the series, R/GA Founder, Chairman and CEO Bob Greenberg; Y&R New York CCO Leslie Sims; J. Walter Thompson Worldwide CEO and Chairman Gustavo Martinez; Co:Collective Partner and Chief Content Officer Tiffany Rolfe; and TBWA Chairman Jean-Marie Dru tell us who they think did the innovative work in 2015 (other than themselves).
Check back all week to hear they and others have to say about where innovation will from in 2016, the issues we’ll be talking about a year from now and what regions of the world are poised to do the most innovative work.
- What industry is in greatest need of innovation in 2016?
- What was the most significant innovation of 2015?