The Indian army: A cool 'company' to work for

Grey shows the career possibilities of military service

MUMBAI — A new campaign seeks to position the Indian Army — "known for its larger-than-life brand, trusted by a billion people," according to a press release — as a "very competitive offering" for young Indians seeking employment.

"No other organization in India provides the canvas of engineering, technology, work-life balance, sustained care and the unique ability of serving the Nation," according to Nirvik Singh, Asia-Pacific chairman and CEO of Grey Group.

This article first appeared on campaignasia.com.