In India, Subway tells a bride-to-be what's in store: Sandwich variety

The ad by Publicis Capital promotes Subway Systems India's "Sandwich of the Day" offer

MUMBAI — A fresh ad for Subway here focuses on the variety of choices in its "Sandwich of the Day" offer, priced at Rs 99 ($1.50).

It features two young women in a Subway restaurant, one of them planning her wedding. She confides that after she marries, she isn't sure what will follow (Kal kya hoga). As they eat their subs, her friend coolly replies that it'll be chicken ham the next day, and  
According to marketing manager Sanjiv Pandey of Subway Systems India, "Through this television campaign, we are attempting to deliver a potentially complicated message through a cute, well-crafted story that tries to get the message across in a clear yet memorable way."


Agency Publicis Capital
NCD Joy Mohanty


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